Random ideas don’t drive growth. Aligned innovation does.

We bring the tools, process, and strategy to turn good intentions into impact — and help your people make innovation work for your business.

Tired of collecting ideas that go nowhere? Let’s make them work.

Our View on Innovation

Innovation That Actually Delivers

Many organizations say they want innovation — but end up with scattered idea portals, feel-good workshops, and walls full of Post-its. Or worse: expensive wellness programs dressed up as “transformation.”

Sound familiar? You’re not alone.

At Change2Value, we don’t do one-off innovation sprints or creativity theater.
We believe innovation should be:

🎯 Strategic — anchored in your business direction, not just a list of nice-to-haves
🛠️ Structured — built on real processes, with decisions and follow-through
👥 Human — led by your people, shaped by your culture
🌱 Sustainable — focused on long-term capability, not short-term hype
🧩 Honest — no buzzwords, no silver bullets — just tools that work in your context

Because innovation is change.
And change only works when people understand the why, are supported with the how, and have the space to make it real.

Why Innovation Fails

It’s Not the Lack of Ideas. It’s What Happens Next.

Innovation doesn’t fail because people aren’t creative. It fails because:

01

There’s no clear purpose and connection to strategy.

Innovation isn’t connected to strategy — so good ideas go in the wrong direction.

02

There’s idea activity — but no strategic intent.

Ideas are collected, rated, even celebrated — but without a clear link to goals, innovation becomes disconnected from impact. It’s seen as culture-building at best — not a driver of growth.

03

It stays in the suggestion box.

Without ownership and leadership support, ideas stall after the sticky note stage.

04

It’s seen as a side project.

Innovation sits outside the core business — instead of being embedded in how things are done.

05

People aren’t prepared.

Innovation means change — and change needs both support and safety. Without a responsible innovation culture that aligns with business realities — where it’s safe to be wrong, as long as it’s intentional and within bounds — even the best ideas stall.

06

It ends up feeling like a cost, not a capability.

Without alignment, ownership, and structure, innovation loses momentum — not because it didn’t work, but because it was never truly set up to succeed.

Our Approach

From Scattered Efforts to a Strategic Innovation System

We follow a structured, people-focused approach that adapts to your context and needs — grounded in the Innovation360® framework, supported by change management, and empowered by leadership capability.

Whether you need a full system or just a place to start, we’ll meet you where you are.

Our goal: help you build internal capability, step by step — so innovation becomes part of your organization’s rhythm, not just a one-time project.

You can start with one step — or go all the way.

Step 1

Assess: InnoSurvey® & Capability Mapping

Start with a snapshot of where you stand. We identify your innovation strengths, gaps, and opportunities — and benchmark you against global leaders.

Step 2

Align: Innovation Strategy & Focus Areas

We help you define your innovation purpose, link it to your strategic goals, and choose the strategy and types of innovation that make sense for you.

Step 3

Structure: Designing the Innovation Process

From idea collection to execution — we help you shape a process that’s realistic, repeatable, and owned by your people.

Step 4

Activate: Engage People & Build Culture

Innovation doesn’t happen in a vacuum. We help you activate your teams, build trust, and deeply embed innovation into daily work and routines — one habit at a time.

Step 5

Lead & Sustain: Integrate Leadership & Change Management

Innovation means change. We bring tools and training to support leaders in making innovation stick — using Prosci® and LPI® as reinforcement.

Step 6

Support: Ongoing Guidance & Tailored Help

Innovation isn’t a one-off project — it’s a journey. We stay with you through implementation, evolution, and scaling. Whether it’s coaching, check-ins, or hands-on help, we’ve got your back.

Choose Your Starting Point

You Don’t Need Everything at Once. Start Where It Matters Most.

Most consultants focus on solving one piece of the puzzle.
We bring the whole picture — a unique blend of change, innovation, and leadership expertise that drives real, lasting transformation — all backed by the world’s leading methodologies: Prosci®, Innovation360®, and LPI®.

Assess

Understand your current innovation capability.

Innovation doesn’t fail for lack of ideas — it fails because organizations don’t know what’s holding them back. Our assessment process gives you clarity, direction, and a starting point for change.

A 360° Look at Your Innovation Potential

We combine InnoSurvey®, the world’s leading innovation assessment tool, with a tailored Capability Analysis to give you a complete picture of how ready your organization is to innovate — and where to focus your efforts next.

🔷 Your current innovation strengths and gaps
🔷 How your organization compares to global top innovators
🔷 Whether your capabilities align with your strategic goals
🔷 What’s needed to deliver results across Horizon 1, 2, and 3
🔷 Which capabilities to build and how to start

Assess — We run a full 360° innovation survey with your key people and stakeholders.

Analyze — We benchmark your results against a global database of 5,000+ organizations in 105+ countries.

Map Capabilities — We look deeper into the innovation competencies your organization has — and which ones you’ll need.

Deliver Insights — You get a clear footprint and tailored recommendations you can act on immediately.

(Optional) Reassess over time to track progress and fine-tune your innovation strategy.

Fact-Based Decisions — Move away from gut feeling. Use hard data to guide where to invest in innovation.

Global Benchmarking — See how you stack up against the best — not just in your industry, but globally.

Strategy Alignment — Identify if your innovation capabilities actually support the direction your business is going.

Clear Focus Areas — Get specific, actionable insights on where to improve, not vague advice.

360° View — Includes leadership, employees, and even external partners for a truly holistic picture.

Repeatable Process — Enables ongoing tracking and measurement — innovation isn’t a one-time effort.

Align

Make sure innovation supports your strategic goals

We help you clarify your innovation focus:

Strategic Fit

How does each innovation type support your long-term vision and strengthen your market position?

Type of Innovation

What types of innovation (product, process, business model, etc.) matter most for your goals?

Resource Prioritization

Where should you invest time, energy, and budget to deliver the highest impact?

INNOVATION PROCESS

Ideation360: Turn Ideas into Impact

While Innovation360 framework gives you everything you need to run a structured innovation process, we also offer Ideation360 — a powerful digital platform for managing ideation at scale.

Campaign-Based Ideation

Launch idea campaigns in minutes, tailored to specific challenges or strategic initiatives. Ideation360 supports a structured campaign flow guiding ideas from concept to strategic impact.

Contribution Sites

Flexible pages for capturing ideas from internal teams or external contributors (e.g., partners, customers, universities).​

Non-Linear Innovation Sprint

Enables non-linear ideation by allowing ideas to build on each other — not just be scored in isolation. This creates space for breakthrough innovations through collaboration.

Campaign Analytics & Dashboards

Powerful, real-time analytics and customizable dashboards to track campaign engagement, cluster formation, and idea progress​.

ACTIVATE

Bring your innovation strategy to life

You’ve aligned your innovation goals and set innovation strategy. You’ve introduced the right tools. Now it’s time to activate your people and turn strategy into action.

We help you run the full ideation process — from campaign design to idea clustering and prioritization — ensuring it fits your culture, pace, and strategic focus.

ISO 56000 & ISO 56002

Bring structure, credibility, and global alignment to your innovation efforts.

Innovation is no longer just about ideas — it’s about how well you manage them.
The ISO 56000 family provides the first internationally recognized standard for innovation management systems (IMS), helping organizations embed innovation into their culture, processes, and strategic goals.

ISO 56002 Readiness Test

Assess how aligned your current innovation approach is with ISO 56002. Get a clear view of strengths, gaps, and where to focus next — using Innovation360's globally benchmarked tools like InnoSurvey®.

ISO 56001 Internal Audit

Plan to certify? We help you prepare. Our internal audit tools and frameworks identify what needs to be improved for full compliance with ISO 56001 — and we help you implement those changes with confidence.

Structured Support for Implementation

Need a full build-out? We support the development of your Innovation Management System, including governance, metrics, tools, and cultural alignment — based on the ISO standards and best practices.

Our services

From strategy to sustained results — we’re with you all the way

We don’t just deliver frameworks and tools. We help you turn them into progress, outcomes, and impact. Our services are modular and can be adapted to your needs, stage, and internal capabilities.

Get certified

Certified Applied Innovation Leader™

Get certified as a Certified Applied Innovation Leader™ (CApIL) and gain the tools, mindset, and credibility to drive measurable innovation — aligned with ISO 56000.

Workshops

Innovation Strategy Alignment

Ensure your innovation efforts support your business goals. We help you define strategic innovation goals, identify your focus areas (H1–H3), and align stakeholders.

Innovation Process Design

Build a process that fits your context. We co-create a clear, repeatable idea-to-impact flow — from ideation and prioritization to testing and scaling.

Culture & Capability Building

Create a responsible innovation culture. We help you build a culture where it's safe to experiment, aligned with your company’s risk appetite and business reality.

Change Management for Innovation

Because innovation is change. We apply proven change models (like ADKAR) to prepare leaders, engage teams, and embed innovation into how work gets done.

ISO 56002 & Innovation Management Systems

Build a system that meets global standards. We guide you through ISO 56002 readiness, internal audits for ISO 56001, and help you design an Innovation Management System (IMS).

End-to-End Activation Support

Need hands-on help? We don’t just advise — we get involved. We help you plan campaigns, facilitate ideation sessions, cluster ideas, and guide prioritization — using your tools or ours.

Available tools

InnoSurvey®

A comprehensive assessment tool that evaluates an organization's innovation capabilities across 92 critical benchmarks, linking them to culture, leadership, and strategy. It provides a 360-degree analysis to guide strategic improvements.

InnovationIQ™

Generates a precise score reflecting a company's readiness to generate and execute new concepts, establishing a baseline for multi-year comparison and contextualizing the company within broader innovation challenges.

Transformation360

An integrated platform that combines various tools, methodologies, databases, and online courses to support innovation management and transformation efforts, including ideation and portfolio management.

PESTLED360™

A collaborative, data-driven methodology for analyzing external macro-environmental factors—Political, Economic, Sociocultural, Technological, Legal, Environmental, and Demographic—to inform strategic decision-making and prepare organizations for change.

Scenarios360™

An online scenario planning tool that helps organizations anticipate potential futures by exploring different combinations of external factors and their impacts, facilitating proactive decision-making and strategy development. ​

Competence Analyzer

Assesses and benchmarks the competencies of individuals within an organization against top performers and industry averages, identifying skill gaps and informing targeted development initiatives.

Sustainnovation360™

This assessment tool aids organizations in innovating for sustainable outcomes, evaluating sustainability-oriented innovation practices across 12 categories and providing a maturity score to guide progress.

ISO 56002 Readiness Test

Evaluates an organization's alignment with the ISO 56002 guidance on innovation management, identifying areas for improvement and preparing for future certification requirements.

Not Sure What Fits Your Needs?

We’ll help you choose the right tool for your goals, stage, and strategy.

Expert Team

Let’s Talk With Our Consultants

Ready to make change work for you? We help businesses grow, adapt, and stay ahead with strategic insights and hands-on expertise. Let’s talk.

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Špela Rozman Dolenc

Innovation Consultant, IMYB Innovation Management Yellow Belt™️

Peter Dolenc

CEO, Senior Advisor, Certified Prosci Instructor, IMGB Innovation Management Green Belt™️

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Ana Bolbodjevski

Communication Expert, Change Management Expert, People Activation Expert

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